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+44(0)20 7164 6431

FOOH CGI video production.

Fake Out Of Home (FOOH) For brands who want to get noticed on social media

What is FOOH?

Fake Out Of Home (FOOH) advertising is the creation of CGI content that simulates traditional Out Of Home (OOH) advertising, showing 3D objects in a real world setting. These FOOH ads are shared on social media, giving the impression they happened in the real world.

An example might be an giant 3D perfume bottle stuck onto the side of a famous building, like this example for Harrods and Creed. It looks like the brand really did put the products into that location, and details like pedestrians and cars only add to the perceived realism.

It’s also a good idea to use footage that feels like it could have been shot by a member of the public. This is yet another layer of believability.

Why Brands Use FOOH

Beautifully produced FOOH can produce a real viral moment for a brand, with people sharing the ad, and asking if it really happened or not.

FOOH advertising allows for a lot of flexibility and creativity, with brands being able to do the seemingly impossible with their products.

The ads can also typically be produced and delivered more quickly and cost-effectively than if attempting to produce the concepts in the real world.

FAQs

How do you capture footage for a FOOH ad?

There are three main ways we obtain footage for use in a FOOH ad:

  1. We film the footage at the chosen location to allow us to get really specific on the angles needed.
  2. You film the footage you need and supply it to us. This could be as simple as filming shots on an smartphone.
  3. We source existing stock footage. This works particularly well with famous landmarks where there is plenty of existing footage available.

How does the CGI process work?

We take the footage and go through several process to create the final ad, including:

  1. Build the 3D product model.
  2. Track the footage, to create hundreds of tracking points to be able to place the 3D models.
  3. Develop the lighting on the product to ensure it accurately matches the footage. At this point we also add in things like shadows and reflections.
  4. Render multiple passes of the products to be able to composite with the background. This allows us to dial up or down different elements like lighting and shadows to get everything just right.
  5. Sound design to add another layer of realism to the ad.
  6. Delivery in multiple formats for your socials, including landscape (16:9), square (1:1), and vertical (9:16) formats.

Our clients

At Frantic, we’ve collaborated with some of the biggest agencies, brands, and companies around.

But don’t just take our word for it — check out the work we’ve done for them.

Are you ready to get started?

Get in touch to see how we can help with your next project

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