To develop a 2D animation to communicate Coca-Cola’s recycling strategy at the Paris 2024 Olympics.
We created a distinctive illustration style for Coca-Cola, drawing on their iconic brand colours, to show how they implemented their World Without Waste strategy during the Paris 2024 Olympics. Each element was meticulously hand-animated, frame by frame, to achieve a smooth, organic flow that brought the visuals to life in a dynamic and captivating way.
The result is a beautifully crafted film that not only captures attention but effectively communicates the key parts of their sustainability initiative, making complex ideas accessible and engaging for a global audience. The fluid movement and vibrant colour palette work in harmony to enhance the storytelling, leaving a lasting impression while reinforcing Coca-Cola’s commitment to a waste-free future.
