To create a series of short typographic animated videos which serve to explain the different processes and services offered by K2.
Taking the branding and design-led ethos of K2, we were given the freedom to fully explore the realm of kinetic typography to its full potential. Carefully dissecting and animating each word and phrase individually, the resulting series of animated videos is a sharp and intelligent addition to K2’s wonderfully simple and creative website design. Frantic produced six films for K2 in a long-standing partnership.
