Memo Paris commissioned us to create a fake out of home (FOOH) CGI animation for their exclusive launch into Harrods.
Taken inspiration from the fabrics and textures of Abu Dhabi, we developed fabric squares which unfurl over every window of the Harrods frontage.
We then sculpted a photoreal CGI replica of the fragrance bottle, using a fabric canopy with key artwork to hide the bottle in the middle of the street.
As the fabric falls to the ground, it unveils the huge bottle behind, creating a lavish spectacle.
The video was launched on the Harrods and Memo Instagram pages.
Modelling and 3D animation was completed in Cinema 4D, with rendering handled in Redshift.
