To produce a sketchbook style animation of the ABC’s of healthy eating for babies and toddlers.
To engage with their primary audience for this online commercial, we showcased the new Organix food range through storytelling. We used a well-crafted nursery rhyme that included lots of brand and nutritional information, combined with a fully animated book with playful illustrations brought to life inside each page. Frantic used a soft bleed technique throughout the animation, and the finished look created a unique end result that was perfect for the Organix brand.
